USTF Business Administration Students Visit Al Rawabi Dairy Company in Dubai

Wednesday, Nov 06, 2019


USTF Business Administration Students Visit Al Rawabi Dairy Company in Dubai


The college of Business Administration conducted academic filed trip to Al Rawabi Dairy Company on Nov. 6, 2019 under the supervision of Dr. Ahmed Zain Elabdin (Acting Dean) and Dr. Abdallah Elamin (Faculty Member).

Al Rawabi Dairy Company is a leading dairy and juice company in the UAE with a wide range of products from milk, yoghurt, laban, juice and functional products. Currently, Al Rawabi operates in the UAE, Oman and Qatar serving more than 12,500 stores with fresh products. At its farm in Al Khawaneej, Al Rawabi has a cattle stock of 15,000 cows. Starting in 1989 with 500 imported cows, Innovation is at the core of the company - it introduced the plastic bottles in 1991 in the UAE and is the first company to introduce fresh juices in the GCC in 1995. It is also credited with introducing pasteurized juices in the region and functional products in the dairy industry. The company is awarded with ISO 9001:2015, ISO 14001:2015, ISO 22000:2005, HACCP and OHSAS 18001:2007 and has received many local and international recognitions, such as AgraME Award for Best Dairy Innovations in the UAE, Dubai Municipality Award for Excellence in Animal Welfare, Super Brand Award, Best Environmental Practices award as well as being listed among the 40 strongest brands in the Arab World by Forbes Magazine in 2008 and 2015 respectively.

The participants in this academic field trip gained many benefits, among these are exposure to a real-world experience, reinforcement of classroom materials, encouragement of students to learn, provision of cultural experiences, and allowance of lifelong memories to be made with friends. During the visit, Al Rawabi’s marketing manager delivered very valuable presentation to the students followed by questions, discussion and exchanging of knowledge session. The presentation gave thorough background about the company functional areas including production and operations, supply chains management, logistics, quality control, marketing and distribution, HRM and international marketing strategies. Then, a visit was made to Al Rawabi farm on site to observe the production processes from the outset and how it cascades from one operation to another. The students had the opportunity to watch in real time supply chains, logistics, transformation, inventory, quality, and marketing operations.  

The participant’s students have exhibited their happiness with this visit as it has significantly enriched their learning experience and enhanced their knowledge.