Faculty and Staff

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Dr. Liza Macasukit Gernal

Assistant Professor

College of Business Administration

Contact

l.gernal@ustf.ac.ae

+97192023408

Education

Doctor of Philosophy, 2015
University of Liverpool, United Kingdom

Doctor in Management, 2006
Liceo de Cagayan University, Philippines

Master in Business Management, 2008
Capitol University, Philippines

Master in Public Administration (Plan A), 2000
Mindanao State University, Marawi City, Philippines

Bachelor of Science in Business Administration major in Management, 1997
Mindanao State University, Marawi City, Philippines

Diploma Sales Management and Marketing, Transworld Education College, Glasgow G3, United Kingdom

Employment History

Visiting Faculty, 2023 - Present

University of Science and Technology of Fujairah, UAE

DBA Coordinator, 2020 - 2023

Westford University College/ UCAM Spain, UAE/Spain

Part-time, 2018 - 2021

IMT Dubai, UAE

Assistant Professor, 2018 - 2020

Al Ain University (Al Ain Campus), UAE

Associate Professor, 2013 - 2018

Al Khawarizmi International College, UAE

Part-Time Faculty, 2011 - 2013

Canadian University of Dubai, UAE

Senior Lecturer, 2010 - 2013

American College of Dubai, UAE

Assistant Professor, 2010 - 2011

Skyline University College, UAE

Senior Lecturer, 2008 - 2011

Gulf College of Oman an Affiliate of Staffordshire University, Oman

Academic Experience

Job Rank	Place & Address of Work	Date
Visiting Faculty	University of Science and Technology of Fujairah UAE	2023 - Present
Assistant Professor	Al Ain University (Al Ain Campus) UAE	2018 - 2020
Associate Professor	Al Khawarizmi International College UAE	2013 - 2018
Part-Time Faculty	Canadian University of Dubai UAE	2011 - 2013
Senior Lecturer	American College of Dubai UAE	2010 - 2013
Assistant Professor	Skyline University College UAE	2010 - 2011
Senior Lecturer	Gulf College of Oman an Affiliate of Staffordshire University Oman	2008 - 2010

Research Areas & Interests

Sustainability and Innovation, Strategic Human Resource Management, Business and Industry Applied Research

The Journal Publications in the Last Five Years

Articles (Selected)

Gilani SAM, Copiaco A, Gernal L, Yasin N, Nair G, Anwar I. Savior or Distraction for Survival: Examining the Applicability of Machine Learning for Rural Family Farms in the United Arab Emirates. Sustainability. 2023; 15(4):3720. https://doi.org/10.3390/su15043720 (Scopus, Q1)

Paquibut, R. Y., Legion, M. C., Islam, A. R. M., Chaudhry, I. S., & Gernal, L. (2022). Sustainable plastics waste management framework based on the analysis of people’s awareness, knowledge, attitude, skills, and action: development of sustainable plastics waste management approaches. International Journal of Environmental Science and Technology, 1-12. (Scopus Q1)

Macasukit, L., Bajgoric, A., & Subramanian, R. (2022). The significant impact of blockchain technology in financial markets & effects on corporate governance. Academy of Accounting and Financial Studies Journal, 26(3), 1-18.

Elsaman, H., Calaunan, G. and Gernal, L. (2021) Does the extrinsic Motivation consider the only purpose for Real Estate Agents in the United Arab Emirates: The Groundwork for Success in the Current Market Situation. Turkish Online Journal of Qualitative Inquiry (TOJQI) Volume 12, Issue 7, July 2021: 9358-9370 (Scopus Q3)

Gernal, M. L, et. al (2020) Market driven by sustainable construction and demolition waste in UAE Utopía y Praxis Latinoamericana Vol. 25 (2020): Extra 2 [Interlocuciones (Scopus Q2 )

Gernal, et.al. (2023) 4th International Conference on Business and Technology (ICBT’2023) is organized by EuroMid Academy of Business and Technology, Istanbul, turkey. November 01-02, 2023

Gilani, S. , Gernal, L. , Tantry, A. , Yasin, N. , and Sergio, R.(2023)Leadership Styles Adopted by Scottish Microbusinesses During the COVID-19 Pandemic.(Book Chap Springer Nature Switzerland AG er 15) Digitalisation: Opportunities and Challenges for Business (Scopus)

Reyes, F., Gernal, L., and Sergio, R. (2022). Leadership and People Management: Lessons from San Miguel Corporation. ISBN 979-8-88606-672-2(Book Chapter)

Gernal, L., Reyes, F. Jr., and Sergio, R. (2022)Abu Dhabi Ports' Horns of Hope: A Global Initiative During COVID-19 Case https://www.thecasecentre.org/products/view?id=182768