Faculty and Staff
College / Department
College of Business Administration
Research Areas & Interests
Sustainability and Innovation, Strategic Human Resource Management, Business and Industry Applied Research
Education
Doctor of Philosophy, 2015
University of Liverpool, United Kingdom
Doctor in Management, 2006
Liceo de Cagayan University, Philippines
Master in Business Management, 2008
Capitol University, Philippines
Master in Public Administration (Plan A), 2000
Mindanao State University, Marawi City, Philippines
Bachelor of Science in Business Administration major in Management, 1997
Mindanao State University, Marawi City, Philippines
Diploma Sales Management and Marketing, Transworld Education College, Glasgow G3, United Kingdom
Employment History
Visiting Faculty, UAE - University of Science and Technology of Fujairah
2023, PresentDBA Coordinator, UAE/Spain - Westford University College/ UCAM Spain
2020, 2023Part-time, UAE - IMT Dubai
2018, 2021Assistant Professor, UAE - Al Ain University (Al Ain Campus)
2018, 2020Associate Professor, UAE - Al Khawarizmi International College
2013, 2018Part-Time Faculty, UAE - Canadian University of Dubai
2011, 2013Senior Lecturer, UAE - American College of Dubai
2010, 2013Assistant Professor, UAE - Skyline University College
2010, 2011Senior Lecturer, Oman - Gulf College of Oman an Affiliate of Staffordshire University
2008, 2011Contact
l.gernal@uof.ac.ae
+97192023408
Dr. Liza Macasukit Gernal
Assistant Professor
Publications
- Gilani SAM, Copiaco A, Gernal L, Yasin N, Nair G, Anwar I. Savior or Distraction for Survival: Examining the Applicability of Machine Learning for Rural Family Farms in the United Arab Emirates. Sustainability. 2023; 15(4):3720. https://doi.org/10.3390/su15043720 (Scopus, Q1)
- Paquibut, R. Y., Legion, M. C., Islam, A. R. M., Chaudhry, I. S., & Gernal, L. (2022). Sustainable plastics waste management framework based on the analysis of people’s awareness, knowledge, attitude, skills, and action: development of sustainable plastics waste management approaches. International Journal of Environmental Science and Technology, 1-12. (Scopus Q1)
- Macasukit, L., Bajgoric, A., & Subramanian, R. (2022). The significant impact of blockchain technology in financial markets & effects on corporate governance. Academy of Accounting and Financial Studies Journal, 26(3), 1-18.
- Elsaman, H., Calaunan, G. and Gernal, L. (2021) Does the extrinsic Motivation consider the only purpose for Real Estate Agents in the United Arab Emirates: The Groundwork for Success in the Current Market Situation. Turkish Online Journal of Qualitative Inquiry (TOJQI) Volume 12, Issue 7, July 2021: 9358-9370 (Scopus Q3)
- Gernal, M. L, et. al (2020) Market driven by sustainable construction and demolition waste in UAE Utopía y Praxis Latinoamericana Vol. 25 (2020): Extra 2 [Interlocuciones (Scopus Q2 )
- Gernal, et.al. (2023) 4th International Conference on Business and Technology (ICBT’2023) is organized by EuroMid Academy of Business and Technology, Istanbul, turkey. November 01-02, 2023
- Gilani, S. , Gernal, L. , Tantry, A. , Yasin, N. , and Sergio, R.(2023)Leadership Styles Adopted by Scottish Microbusinesses During the COVID-19 Pandemic.(Book Chap Springer Nature Switzerland AG er 15) Digitalisation: Opportunities and Challenges for Business (Scopus)
- Reyes, F., Gernal, L., and Sergio, R. (2022). Leadership and People Management: Lessons from San Miguel Corporation. ISBN 979-8-88606-672-2(Book Chapter)
- Gernal, L., Reyes, F. Jr., and Sergio, R. (2022)Abu Dhabi Ports' Horns of Hope: A Global Initiative During COVID-19 Case https://www.thecasecentre.org/products/view?id=182768